Video Transcription
By the time you’ve finished watching this video, you’ll know exactly how to create great video ‘call to actions’ that will help drive your conversions through the roof.
Hi I’m John….
And today I will be sharing with you my 7 favorite tips for creating Video Call to Actions that work!
But I couldn’t begin before including my very own call to action – asking you to subscribe to our channel so that every time we publish a new video to help you with your video marketing, you get notified.
And, in the comments below let me know which of the following call to action tips is your favourite, or if there are any other useful tips that you would like to share.
So, let’s get started….
TIP 1: KEEP YOUR CALL TO ACTIONS SHORT AND SIMPLE
This is probably one of the most important things you can do to make your video call to actions more effective. Don’t overcomplicate them or drag them out too long.
Make sure your call to actions are easily actionable and don’t involve any unnecessary steps which will lower the number of people that will follow your instruction.
For example, if your video’s call to action is to download your free report, try to make sure the report is readily available next to your video instead of the viewer having to visit a different page on your website to get it.
And make sure your call to action message itself is short and easy to understand.
After watching your video, your viewers will be ready to move on and if you don’t get to the point quickly, they’ll leave before hearing you out.
TIP 2: EXPLAIN THE BENEFIT
If you want people to take action, you need to let them know what’s in it for them. If they can’t see the benefit, they won’t take action.
Maybe you want them to buy your product, or subscribe to your newsletter, or make you their overlord.
So you could say something like—‘If you need an amazing dictator to help you run your life, click below to make me your overlord today.’
Notice how the Call to Action doesn’t just tell viewers exactly what would happen when they click the button, but also explains to them the benefit they would get from taking action.
On a more serious note, compare the following two call to actions, one which includes a benefit and one which doesn’t:
Sign Up Now
or
Sign Up Now and Get 25% of Your First Purchase!
Which call to action motivates you more?
TIP 3: ADD TIME-SENSITIVE WORDS TO YOUR CTA
Subscribe Now, Get Instant Access, Upgrade Today.
We’ve all heard words such as now, today, and instant in hundreds of videos, and there’s a reason for that.
Time-sensitive words encourage quick action and promise instant gratification to the viewer, making it much more likely that they’ll do what the CTA says.
One particularly useful tip to boost your conversions is to use time-sensitive CTAs which imply that your offer is available for a limited time period only.
FOMO is real guys, and no one wants to miss out on a good deal or discount.
To illustrate this point, compare the following two Call to Actions and see which one you think creates a greater sense of urgency.
‘Get your free ticket’
Or:
‘Get your free ticket now – Only 25 remaining’
Which one do you think will motivate people more to take action?
TIP 4: ADD VISUALS
When mentioning your call to action in your videos, try to also show the viewer what you want them to do visually to add extra emphasis.
An example of this can be seen earlier in this video when I asked you to subscribe to our channel.
When I said this, you may recall a screenshot of this action appeared on the screen. By re-enforcing things both visually and verbally like this at the same time, you will notice a better response from your viewers to your call to actions.
TIP 5: MAKE YOUR CTA SPECIFIC
The internet is plastered with CTAs like Buy Now, Click Here, Sign Up, and so on. These CTAs are generic and heard so often that they tend to make people tune out. To avoid this happening to you, you should aim to make your CTA’s as specific as possible.
For example, if someone wishes to become a driver for thecompany Lyft and goes to their landing page, their CTA doesn’t just say ‘Sign Up’. It says ‘Apply to Drive’. It’s clear, specific, and not the typical thing people are used to hearing that can make them easily switch off.
TIP 6: KEEP THE PRESENTATION OF YOUR CTA UPBEAT AND ENTHUSIASTIC
A positive, enthusiastic presentation of your Call to Action in your videos will generate a higher conversion rate than a more muted or passive one.
So when mentioning your call to actions in your videos, make sure you appear upbeat and enthusiastic. This will better motivate your viewers to take action as your amazing positive energy rubs off on them.
TIP 7: KNOW WHERE TO PLACE YOUR CTA’S
Let’s say you create a video that explains the features and benefits of your product.
If near the very start of your video you include a call to action like ‘Click Below to Purchase’ it’s unlikely to be effective. This is because the viewer isn’t yet convinced to buy your product.
The point here is that you shouldn’t present your CTA until your audience understands the benefit of proceeding with your suggestion.
Now this doesn’t mean that you should always place the CTA towards the end of your video but rather that you should include it once your audience is ready to take action.
An exception to this rule is asking people to like, share and subscribe to your social media videos, which you can add earlier on in your videos if you prefer.
People are used to seeing these call to actions relatively early on in videos on YouTube for example… and it works!
BONUS TIP: A/B TEST TO FIND OUT WHAT CTA’s WORK BEST FOR YOU
You can come up with any number of CTAs to try out, but you won’t actually know which one will work best until you test and compare them in real time. And that’s the purpose of A/B testing.
The idea is simple. You make two versions of your video, with two different CTAs. When visitors arrive at your page, half of them are shown the first video and the other half the second. Whichever CTA gets you more conversions is the one you want to use.
If you found this video to be helpful, then make sure you subscribe to our channel so that each time we release a video to help you with your video marketing, you get notified. And if you need more help with your video marketing. then you can get in touch with us here at Spiel at www.spielcreative.com
